Kein & Aber (roughly translating into ‘nothing and but’) is an independent Swiss publisher based in Zurich. The character and spirit of this publishing house are distinctive, playful and approachable. They are especially known for their coloured edge pocketbooks, and the craft they put into designing every book to fit its author (they tailor custom illustrations for most hard covers). The underlying brand idea is of books as everyday objects, lying messy around the house, reminiscent of leisure and relaxation. Thus, the idea of a laid-back reading experience paired with the messy orientation of the books on different surfaces. Colour is at the heart of these objects and the business itself, great care was taken in making it a true protagonist in bringing the brand to life.
Studio: Scholtysik
Client: Kein & Aber
Design: Claudia Colombo with Scholtysik's team
Animation: Claudia Colombo
Illustrations: Courtesy of Kein & Aber
Year: 2021–22