A poster-based campaign and identity for the ‘Next Generation’ graduate show of the Hochschule für Gestaltung und Kunst FHNW in Basel. The theme of the year was ‘transformation’ which was interpreted as a frame provided by the university for cyclical development and transformative change, personal and professional. The campaign included four posters for the four different events throughout the year, social media animations, and various advertising materials in print and digital format.
Studio: AnDiCo Lab [@andico_lab_idce]
Client: Hochschule für Gestaltung und Kunst FHNW Basel
Design + Art Direction: Claudia Colombo
Support: Benedikt Jäggi, Tom Ferraro
3D Animation: Oliver Jauslin