A year into Corona Crisis most people had some very hopeful wishes for the year to come. When we were commissioned to design a New Year’s card for the Hochschule für Gestaltung und Kunst in Basel, it was apparent that something optimistic and playful was very much needed. A typographic card, printed on heavy textured stock was paired with a sticker sheet of wishes (in German and English) that could be placed onto the card or just gifted. The playful dimension engaged the card-givers in personalising messages or spreading their wishes in a different way. Stepping away from the usual festive language and colours, the combination of neon orange and warm grey creates a vibrant contrast, complemented by the roughness of the card and the glossiness of the stickers.
Studio: AnDiCo Lab [@andico_lab_idce]
Client: Hochschule für Gestaltung und Kunst FHNW Basel
Design + Art Direction: Claudia Colombo
Support: Benedikt Jäggi, Tom Ferraro